Alisson Rochinski's Award-Winning Beagle Ship Website Design

Immersive, Intuitive, and Innovative: A Deep Dive into Digital Creativity

Alisson Rochinski, a seasoned designer with a passion for UI Design and Interactions, was inspired by the lack of websites with relevant content and enjoyable user experiences in Brazil. His love for nature's perfection led him to create a site that was tactile and immersive, providing a sense of depth as users navigate through it.

The Beagle Ship website, designed for a Brazilian advertising agency, is intuitive and user-friendly. Rochinski designed the site to be animated by programming, giving users the feeling of advancing in the depth of the sea as they navigate. The chosen colors and fonts align with the company's identity, instilling a sense of credibility and a strong brand.

Adobe Photoshop and Adobe Illustrator were used in the creation of the site, along with a Wacom Intuos support for image creation and editing. Rochinski used visual hierarchy techniques and color theory to ensure a light, pleasant, and curiosity-instigating experience. The design, created in 300ppi and using RGB colors, measures 1920px wide by 8848 pixels in height.

The user interaction with the site is seamless. As the user scrolls through the page, animations trigger, and the anchor descends according to the scroll, stopping at the maximum depth of the sea. All elements were designed to be animated, making the experience as intuitive as possible.

The project, which started in March 2017 and concluded in September 2017 in Umuarama, Brazil, presented Rochinski with the creative challenge of creating a quality and differentiated interface that could attract audiences with its unique design and navigation experience. His design research included referral searches of highlighted sites and in-depth research about oceans and the maritime environment.

The Beagle Ship website design, which represents the main value of the company - evolution, was awarded Silver in A' Website and Web Design Awards in 2018. This award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. Rochinski's design, admired for its strong technical characteristics and splendid artistic skill, showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder.